Targetspot expands to Latin America with top-tier partnerships
[Updated, 11 July] Targetspot, a world player in AdTech and monetization in the high-growth area of digital audio, opens its multidimensional audio services portfolio to the Latin American market and partners with major publishers in the industry including Resso, SBS, Univision, VIX, and Spreaker from iHeart.
Resso is a social music streaming app designed for the new generation of music enthusiasts. The platform allows users to express, connect and interact with music and artists with a unique social streaming experience. In Brazil, where it was launched in 2020, the music streaming app Resso soon became very popular. Apart from Brazil, Resso is also present in India (Mumbai) and Indonesia.
Spanish Broadcasting System, Inc. (SBS) is one of the largest owners and operators of radio stations in the United States. It owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. Amongst other media and digital companies, SBS also operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience.
“We are very excited about this new opportunity with Targetspot. La Mega 97.9 FM in New York City is the #1 streamed station in America, and in partnering with Targetspot, we will expand our reach into LATAM. Our streaming audience generates close to 200 million ad impressions per month, and we look forward to expanding and growing in these territories,” stated Albert Rodriguez, SBS President and Chief Operating Officer.
Steady growth for Targetspot
Targetspot differentiates itself through a broad range of multidimensional digital audio services ranging from ad delivery on online radio, streaming platforms, podcast and home speakers to audio in video channels, mobile gaming and beyond. This multitude of channels and formats makes message delivery exponentially more efficient while reaching a broader audience of listeners.
Entry into the Latin American market
Targetspot just opened a dedicated Latin America office in Miami. The LATAM office is led by Angelica Potes, who joined Targetspot in 2019 with a stellar 11 years of experience working in both the Latin and North America markets.
“I am very excited about this new challenge. I believe that LATAM represents a great opportunity for local advertisers to benefit from a vast and diverse inventory of channels and audiences. We are nearing 1 billion impressions available already. Through our services, they can reach new and more engaged audiences than would be possible through traditional digital media”, stated Angelica Potes.
“We are glad to finally be physically present in the Latin American Market. We have created amazing partnerships with big name publishers. This is the right moment to officially go live. Audio is growing rapidly, so it’s a great opportunity for advertisers to leverage their digital media budget through this engaging medium”, explained Alexandre Ouhadi, Chief Revenue Officer.